Think Global Act Local
SuperDesign represents a major technological and business innovation, disrupting the current process of generic mass-produced imported furniture & goods and introduces a system of automated, customized on-demand production.
It does this by creating an open but secure end-to-end solution for furniture manufacturing SME’s and designers, to configure and sell their products in an e-commerce environment, connected to an automated manufacturing process.
Customers can now personalize their products on an online platform to their own needs before any resources are used, or any manufacturing has begun. The Platform then re-directs the order to the closest local manufacturer, encrypting and streaming the digital designs directly to the maker's machines.
This process solves 2 problems.
First, it ensures that each designer's intellectual property is maintained as his/her design cannot be reproduced without the knowledge or permission of the system. And secondly, the system automates the process of creating and processing the manufacturing files in the back-end before streaming to the manufacturer, greatly easing their workload and freeing them up to do what they do best - Making.
Thierry grew up on a horse ranch in Quebec, Canada. He studied Design and Computational Art at Concordia University, Bauhaus University and Malmö University before working as a UX designer and venture architect in Sweden and Germany.
He is driven by the idea of enabling millions to invent their own creative living spces anywhere in the world and is absolutely passionate about designing plant filled spaces and disrupting the old ways of mass producing dumb and impersonal products.
‘Let’s change how we build this world’
Manoj is obsessed with creating systems that can generate value in a scalable and repetitive way.‘
Business is about what it can give to people. If software can save people tons of repetitive work or enable thousands to create objects, I want to invent it. Through cloud robotics, I can transform actionable data into tangible transformations of the physical world.
That’s a powerful change.’
Educated in Product & Industrial design at Curtin University in Perth, Australia, Paolo started his career as a chair designer for a local solid timber furniture manufacturer.
He moved to the UK in the mid 2000’s, spending 10+ years working in the fast paced London ‘Design-Art’ scene, 5 of which as the Head of Production at the prestigious David Gill Galleries.
Moving to Berlin in 2017, he founded ‘Nomade Editions’ as a DIY furniture label, exploring the ways in which design could respond to current environmental and economic situations through distributed Design and manufacturing.
Pedro is Computational Designer and Architect - specializing in creating parametric products.
His skills are used in industry to automate projects for digital manufacturing and retail, so that customers can customize their own products.
His passion (besides colorful jungle fashion) is uniting programming with product design.
Michael is the Co-Founder of Spirit of Space, a communication agency that uses film and stories for architects, artists and designers to reveal why Design matters.
He started the company SchneeLogistik after hearing about the tragic accident of large roofs collapsing under the weight of snow accumulations. With his partners, they invented a novel system to measure and manage snow removal for large corporations.‘
I believe that designers must take time to connect, communicate, and empathize with people outside the profession to add value to a place. I used to work at the laser cut lab of Milwaukee university and the flame and smell of freshly cut designs are still burning in me. ’
